About Deb Crimmins

Deb draws on 25 years of healthcare expertise to collaborate with senior executives to help them align revenue cycle, business operations, and strategies.

Deb Crimmins

Deb leverages her unique background in leading large teams in field operations, revenue cycle operations and IT to assess, develop and execute on key tactical and strategic initiatives that build the infrastructure required to meet financial, compliance and organizational goals. Passionate about creating strong and agile cultures, Deb develops leaders and teams who truly care about creating a positive patient experience by inclusively engaging head, heart and hands.

Expertise

Deb’s expertise in developing a holistic approach to revenue cycle management is derived from 25 years of  senior and executive level leadership roles in the healthcare industry. This is illustrated by her career path with DaVita Healthcare Partners where she served as Vice President of Revenue Operations for DaVita’s $12B Dialysis Division. She successfully partnered with business partners to upgrade leadership, consolidate cash and credits functions and decrease Days Sales Outstanding (DSO) by 21 days, improving cash flow by $126M annually.

Seeking to deepen her understanding of the renal business, Deb transitioned from a corporate support role to Division Vice President of Operations where she led operations for 35 clinics with 900 employees and $160M in annual revenue. Her most recent position as Vice President of Revenue Cycle Operations with DaVita Rx delivered on creating a comprehensive three year strategic road-map for revenue cycle operations which provided the organizational infrastructure required to support a rapidly growing business.

Operations Skill Set

Deb’s journey in expanding her operations skill set began as the manager for a small Infusion operation in upstate New York. This is where she discovered her passion for providing exceptional healthcare services that positively impacted the quality of life for patients, caregivers and friends. Her direct contact with patients and their families developed a keen understanding of how effectively navigating the insurance cycle can change their lives leading to a long and successful career in revenue cycle management. While with Apria healthcare, after leading large teams in revenue cycle, Deb ventured to co-lead a $200M ERP implementation project with primary responsibility for developing business value and realization strategies, stakeholder management and change management initiatives.

Honors

Among other honors, Deb is proud to have received a DaVita Core Value Award for Integrity and a Chairman’s Award from Apria Healthcare. She served as a Board Member for the Washington Chapter of the American Diabetes Association and for Home Choice Partners a full a service infusion provider in the Southeast. Deb has a Bachelor of Science degree in Accounting from the State University of New York – Oswego.

Healthcare Revenue Cycle Consultant

Your Trusted Advisor — Aligning Revenue Cycle and Business Operations

Results-focused problem solver with demonstrated record of assessing and addressing specific problem areas in operating metrics, leadership, and compliance. Utilize unique experience in both business and revenue cycle operations to align strategic goals and tactical objectives. Highly skilled in guiding organizations through special projects, including IT implementations.

Core competencies include:
–        Healthcare Revenue Cycle Management –        Strategic Planning & Tactical Execution
–        Change Management –        Business Operations Management
–        IT Program Management –        Vision to Facilitate Change
–        Cross-Functional Team Building –        Healthcare Compliance

Selected Accomplishments

Revenue Cycle Operations
  • Consolidated order to cash team of 230 FTEs, streamlining processes and achieving significant service improvements, including 60% reduction in on-hold and dropped-call metrics.
  • Accelerated cash collection cycle by 21 days, improving annual cash flow by $126M.
  • Maximized productivity and decreased labor expense by consolidating 10 region billing centers to 5.
  • Upgraded leadership through evaluation, recruitment, and development of core teams. Created capacity to reduce cost per transaction while improving operating metrics, resulting in 11% increase in transactions and 16% decrease in labor expense per collector.
  • Exceeded budget expectations by 3% ($800k) by implementing $1M of unbudgeted initiatives, including site consolidations, best practice reviews, and IT enhancements.
Business Strategy / Leadership
  • Implemented strategic business development plan, resulting in territory expansion into 2 new service areas.
  • Defined business value and realization strategy through creation of business case with actionable and measurable benefits.
  • Led acquisition integrations in excess of $100m in annual net revenue.
  • Contributed to over $6M in earnings by exceeding budgeted bad debt expense expectations.
  • Implemented objective-based succession planning, resulting in promotion of 5 Region Managers into division positions.
Project Management
  • Recruited and hired project team in 120 days for SAP ERP, Workflow, and BI implementations, allowing project to start on time and on budget.
  • Acted as primary liaison between project and executive business sponsors, ensuring key stakeholder engagement and commitment.
  • Supported phase 1 benefit achievement for Workflow and BI by delivering required functionality.
  • Led organizational change management teams, delivering Workflow and BI training on time and on budget.
  • Managed communication and change plan for IT offshore outsource initiative, resulting in on-time transition completion.

 

Professional Experience

2016 – Present   CRIMMINS & ASSOCIATES CONSULTING, LLC, Albany, NY President & Owner Provide advisory services to senior leaders in healthcare industry to create solutions and strategic roadmaps to align revenue cycle and business operations. Deliver interim and fractional revenue cycle leadership support and engage in special projects such as system implementations, targeted metric improvement, and compliance. 2009 – 2016   DaVita Healthcare Partners – DaVita Rx, Denver, CO 2013 – 2016   Vice President, Revenue Operations, DaVita Rx, Dallas, TX Created and implemented strategies focused on building infrastructure to support current and future state in dynamic healthcare space. Led daily revenue cycle and call center operations for national retail and specialty pharmacy with $900M in annual revenue. 2012 – 2013   Division Vice President, Field Operations, Albany, NY Transitioned from corporate support role to field operations with accountability for oversight and turnaround of clinical, operations, and growth metrics for 35 clinics consisting of $160M in annual revenue and 900 FTEs. 2009 – 2012   Vice President, Revenue Operations, Tacoma, WA Led full revenue cycle performance for $10B in annual dialysis revenue with 450 FTEs in 4 locations and managed $12B in centralized functions. Specific challenges required immediate focus on building teams and improving performance metrics and risk management. 1999 – 2009   Apria Healthcare, Lake Forest, CA 2006 – 2009   Vice President, Strategic Business Operations, Lake Forest, CA Transitioned from field support role to co-lead for 3 IT implementations with $200M+ budget. Identified and achieved business value for SAP ERP, Workflow, and Business Intelligence implementations. Oversaw project staff, including 150 Apria employees, consultants both on and offshore, and SI partnerships with Accenture and Perot Systems. 1999 – 2006   Division Revenue Manager – East, Albany, NY Managed Infusion and RT/HME Healthcare revenue cycle operations for $500M in annual net revenue and 1K FTEs. Collaborated with Division Operations and Sales to meet / exceed budgeted sales and operating earnings expectations.

Additional Experience

NMC HomeCare / Fresenius Medical Care / HMA, Lexington, MA / Albany, NY Director of Reimbursement – Homecare Branch Manager – Infusion & RT/HME

Education

Bachelor of Science (BS), Accounting, State University of New York – Oswego, Oswego, NY

Professional Affiliations

Board Member, Washington Chapter of the American Diabetes Association Board Member, Home Choice Partners American Association of Homecare Providers National Home Infusion Association